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The site states the following, "Post Cards for ICQ, URL,." I observed that the web site also stated " These are not your usual web greeting cards." They also stated " These are true greeting cards and very unique. These cards use a true greeting card interface. Some can make you feel really good. Some will eat your heart out for life. Some will even bring tears. In any case click the URL link on the card you wish to view for selection. These cards are truly addictive. Surfers spend a lot of time viewing and sending these cards. On the back of the cards, click." The meta header had free as the first keyword. This keyword was followed by greeting, cards, and GREETINGS which isn't as important as free. The other words the site uses is post. url is also included and might not be understood by web crawlers.